FISART — overview for owners considering an exit

Intro

FISART is an M&A advisory firm positioned for the German Mittelstand. Public material presents the firm as an “investment bank for entrepreneurs” that runs competitive, technology‑supported sale processes and offers a structured exit‑preparation program. This note summarizes the firm’s publicly stated services, limits what is documented, and lists questions owners should ask before engaging.

What it does

• Exit consulting: FISART publicly frames a 12‑month preparation program aimed at improving readiness for a sale. The firm’s materials state that preparation and timing can materially affect sale outcomes.
• Competitive sales process: The firm describes a technology‑supported, competitive approach to finding buyers and managing the sale.
• Buyer identification and valuation: FISART advertises that it will indicate potential buyers and provide a valuation demonstration as part of initial engagement.

Key features (publicly stated)

• A 12‑month exit consulting program presented as preparation before a transaction.
• A free initial consultation and a free company valuation used as entry points.
• Industry‑focused advisory pages for construction/handcraft, industry/infrastructure, healthcare practices, e‑commerce/brands, and SaaS/tech.
• Use of technology to support competitive sales and deal management.
• Target revenue band: the site indicates a focus on companies with roughly €1M–€100M in revenue.
• Buyer reach: sector pages reference DACH and international buyers.

Pricing and value statements

Public material advertises a free starting consultation and a free valuation, but it does not publish a detailed fee schedule or quantified transaction success metrics. The value proposition emphasizes improved readiness, timing, and a competitive process as levers that may increase proceeds rather than guaranteeing specific results.

Who this is for / not for

Who this is for
- Business owners of companies showing roughly €1M–€100M in revenue who are planning or considering a sale.
- Owners who prefer a structured, time‑bound preparation program (the firm frames a 12‑month path).
- Companies in the firm’s listed sectors (construction/handcraft; industry/infrastructure; healthcare practices; e‑commerce/brands; SaaS/tech).

Who this may not suit
- Very small startups or very large corporates outside the indicated revenue band, unless the firm confirms exceptions.
- Owners seeking an immediate, informal buyer introduction without a structured preparation process.

Risks and limitations (what the public material does and does not show)

• The site does not publish a detailed fee schedule, transaction counts, success rates, or average deal values.
• Team biographies and individual advisor credentials are not fully documented in the public material reviewed here.
• The 12‑month framing implies owners should plan for a preparation period; improved outcomes are presented as possible but not guaranteed.

Practical next steps to evaluate fit

• Request a proposed fee structure and a clear list of deliverables and timeline for the 12‑month program.
• Ask for references or anonymized transaction examples and any success metrics they can share.
• Confirm which buyer types and geographies the advisor will target for your sector and whether exceptions to the revenue band are considered.
• Review their data and privacy practices if you will share sensitive company information.

Conclusion

For owners in the stated revenue range and sectors who want a structured, technology‑enabled route to prepare for sale, FISART presents a clear preparation‑first model: a free initial consultation, a 12‑month exit‑consulting pathway, buyer identification, and a competitive sales process. Before committing, confirm fees, specific deliverables, team credentials, and any documented outcomes so expectations align with your goals.