Wayward

Intro

Wayward is an AI-powered partnership marketing platform that helps brands and creators discover collaborations, launch campaigns, and scale trusted recommendations through performance advertising. The product emphasizes scaling social proof by turning creator and publisher recommendations into ads that can run at scale. Wayward Boost is described as a patent-pending capability that converts creator content into paid ads. The site includes calls-to-action to sign up or request a demo.

Key Features

• Discover collaborations between brands and creators using an AI-supported platform.
• Launch and manage partnership marketing campaigns that leverage creator and publisher recommendations.
• Scale creator and publisher recommendations into performance advertising via Wayward Boost (patent pending).
• Connect brands with creators and publishers to drive external traffic and increase sales; the messaging notes that consumers increasingly rely on people rather than traditional ads.

Who this is for

Wayward targets brands seeking partner-driven customer acquisition and creators, publishers, and influencers who participate in collaboration and recommendation workflows. The site positions the platform for teams that want to convert creator-led social proof into measurable ad performance. The provided materials do not include specific pricing or contract details; prospective users are directed to sign up or request a demo for more information.